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Chartered Institute of Marketing (CIM) - Diploma in Professional Marketing

(SCQF level 8)

Marketing & Retail, Faculty of Business

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Mode of Study

Evening

Start Date

29th Aug 2017, 36 weeks

29th Aug 2017, 36 weeks

Location

City Campus

Cost

£ 2001

Overview

This course is an opportunity to acquire the skills and ability in applying marketing knowledge and techniques, needed to achieve corporate objectives.

Please Note:-

  • This course is made up of 3 units at a cost of £667 each, therefore the total cost is £2001.

  • To complete all 3 units will take 34 weeks.

  • The membership and examination fees are separate and payable directly to the CIM and are the responsibility of the individual.

Entry requirements

Minimum entry requirements

  • Any business, or marketing degree, or Masters degree (or an equivalent qualification) where a minimum of one-third of the credits comes from marketing (ie 120 credits in bachelors degrees, or 60 credits with masters degrees); OR
  • Professional Certificate in Marketing (2002 or 2008 syllabus); OR
  • Experience in a marketing management role that has provided potential students with the ability to evidence that they can meet the learning outcomes of the CIM Professional Certificate in Marketing if required to do so and is sufficient to pass the Entry Test to Level 6.

What you study

You'll study three units:-

Strategic Marketing

You'll evaluate the strategic marketing process and its implementation in a range of marketing contexts.

Digital Strategy

You'll look at how to plan and execute a digital strategy for a range of organisations.

Mastering Metrics

You'll look at analysing and evaluating a range of marketing performance indicators.

After the course

Careers

Advancement onto the professional postgraduate Diploma in Marketing, will depend on the successful completion of all exams at professional Diploma level.

  • Mode of Study:
    Evening
  • Start Date:
    29th Aug 2017, 36 weeks
  • Location:
    City Campus
  • Cost:
    £ 2001