Mode of Study

Part-time

Start Date

19th Apr 2023,

Location

City Campus

Cost

£ 575

Overview

• Build successful innovation programmes and interventions.
• Design innovative, go-to-market strategies that drive growth.
• Achieve more value and secure a competitive advantage.
• Identify and exploit new markets that are uncontested.
• Apply creative strategies to market your business offerings.

Entry requirements

Minimum entry requirements

This programme is appropriate for managers and decision makers from any industry who want to improve their organisation's capacity to formulate and implement innovative strategies. It is equally suited for professionals from established companies who want to develop new revenue sources or from start-ups launching new offerings. While no specific training is required, participants should have a basic understanding of management principles.

What you study

• What does innovation mean to you? And what are your innovation goals?
• What is the relationship between IP, R&D, Innovation and Growth?
• How to position yourself as an industry leader or a fast-follower in innovation?
• What are your most recent innovation successes?
• How well is innovation rewarded in your organisation?
• How do you measure innovation contribution to business performance?
• How do you rate your organisation’s understanding of customer needs and adjacent markets? 
• How effective are your innovation outcomes in relation to your competitors?
• How do you benchmark your innovation process?
• What prevents innovation in your organisation?

You will be introduced to a range of tools and techniques and shown how, when and where to use them to achieve optimum results from innovation. 

Teaching

How the course is taught