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Chartered Institute of Marketing (CIM) - Diploma in Professional Marketing

(SCQF level 8)

Marketing & Retail, Creative Industries

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Mode of Study


Start Date

30th Aug 2021, 36 weeks


City Campus


£ 1725


A CIM qualification at SCQF Level 8 develops your strategic marketing skills enabling you progress your marketing career and perform professionally at a management level.

The CIM Diploma in Professional Marketing (SCQF Level 8) is designed to offer progression from all CIM SCQF level 7 qualifications and links with the CIM Diploma In Professional Digital Marketing (SCQF Level 8).

Successful completion of the CIM Diploma in Professional Marketing (SCQF Level 8) will equip you with the knowledge, skills and understanding to be able to perform at management level and to carry out an essential and successful professional marketing role within the workplace. 

Our SCQF level 8 qualifications are for those professional marketers working in an operational, supervisory or management role who wish to develop their knowledge and skills across a range of areas to succeed and progress their career in marketing.

Some typical job titles for our SCQF level 8 qualifications may include: marketing manager, marketing and communications managers, corporate communications manager and brand manager.

We're delighted that the Awarding Body at The Chartered Institute of Marketing (CIM) has commended City of Glasgow College for the excellent performance of its students during the April 2020 assessment session. 

"2201 Mastering Metrics - The Awarding Body at The Chartered Institute of Marketing (CIM) has commended City of Glasgow College for the excellent standard of results achieved for assessments submitted in the April 2020 assessments session for the Mastering Metrics module of the Diploma in Professional Marketing." 

Entry requirements

Minimum entry requirements

You will need to have a minimum of two years’ experience working in the industry at an operational level or a relevant Level 4 qualification to study the Diploma in Professional Marketing.

  • CIM level 4 Professional Certificate in Marketing or CIM level 4 Certificate in Professional Marketing or CIM level 4 Certificate in Professional Digital Marketing.
  • Any relevant level 4 qualification.
  • Bachelor’s or Master’s degree, with at least one third of credits coming from marketing content.

Additional selection requirements

  • Professional practice (suggested two years marketing in an operational role) and diagnostic assessment onto.
  • If English is not your first language, you will also need to provide evidence of achieving one of the following English Language qualifications within the last two years:
    • IELTS Academic Module with overall score of 6.5 (each component pass mark must be 6.0 or above).
    • Cambridge Certificate of Advanced English grade B or above.
    • CIM will consider other equivalent alternatives.

What you study

This course is made up of 3 units, which cost £575 each, therefore, the total cost is £1,725. The membership and examination fees are separate and payable directly to the CIM and are the responsibility of the individual.

  • Marketing and Digital Strategy
  • The Digital Customer Experience
  • Innovation in Marketing

To achieve the Diploma in Professional Digital Marketing, you will need to gain a pass in all three units.

The qualifications have been structured to reflect the need for a flexible and bite-sized approach for today’s professional digital marketer. Each unit can be achieved as a distinct, self-contained qualification.


How the course is taught

Blended learning, virtual classrooms with online digital support.

Assessment methods

A variety of assessment methodologies are used for the CIM Diploma in Professional Digital Marketing (SCQF level 8). Assessment methods used within the qualification are employer-driven, practitioner-based, relevant and appropriate for business needs. In addition, assessments for all qualifications comply with regulatory requirements, are fit for purpose, fair, valid, reliable and manageable to ensure confidence in the standard of learner achievement. 

The assessment methods for the three modules contained within the CIM Diploma in Professional Digital Marketing (SCQF level 8) are all assignment based.

  • Mode of Study:
  • Start Date:
    30th Aug 2021, 36 weeks
  • Location:
    City Campus
  • Cost:
    £ 1725