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Digital Marketing For Practitioners (Full Award)

Marketing & Retail, Creative Industries

Mode of Study


Start Date

20th Apr 2021, 16 weeks


External Site


£ 1200


The Digital Marketing for Practitioners programme provides a supported online award that increases your confidence and capabilities in implementing digital marketing techniques, plans and strategies.

With step-by-step, accessible bite-sized learning the programme aims to upskill and reskill.  This high-quality blended and virtual learning has been developed to apply to UK, European and International candidates.

As you progress through the eight modules you will receive a City of Glasgow College digital badge on successful completion of each one.  When you've achieved all eight modules you'll be awarded the “Digital Marketing for Practitioners Award”.

Entry requirements

Minimum entry requirements

There are no specific entry requirements.  The course would be suitable for:

  • Those wishing to upskill and reskill in digital marketing.
  • Managers and decision-makers new to digital marketing application, planning and strategies.
  • Junior marketers developing further digital marketing competence.
  • Those aiming to contribute more effectively to their organisations digital marketing opportunities.
  • Business Start-Ups.
  • Recent graduates to enhance career prospects.

What you study


  • An Introduction to Digital Marketing and Digital Marketing Research (6 hours).
  • Developing Digital Marketing Strategy (8 hours).
  • Content Marketing (3 hours).
  • Building Effective Websites (5 hours).
  • Mobile Marketing (2 hours).
  • Search Engine Optimisation (8 hours).
  • Social Media Marketing (2 hours).
  • Digital Marketing Analytics (7 hours).

All modules are updated in line with current industry criteria to ensure your success as a skilled digital marketer.  The times in brackets are an estimate - some modules can be successfully completed in less than 2 hours with the more advanced modules taking up to 8 hours.  This flexibility allows career, company and client boosting opportunities that are manageable for all, as well as learning at a pace to suit you.

After the course


This programme will enhance your career opportunities and the updated content will keep you relevant and at the forefront of digital marketing.

This programme will allow you to develop and study with key digital marketing modules that will improve your understanding and skills on areas you identify as important for your CPD and your organisation's digital marketing objectives.


How the course is taught

This course is taught fully online with high-quality content through the VLE that includes accessible, interactive and engaging theory and practice.  All learning, teaching and assessment are available to engage with at your own pace when convenient to you.

Assessment methods

Online assessment is carried out at the end of each module to confirm competence and success of candidates recognised by a City of Glasgow College Digital Badge.  When completing the full Award of all 8 modules you will receive the Digital Marketing for Practitioners Award.  Assessments are designed to test your knowledge and application through interactive quizzes and multiple-choice questions.

  • Mode of Study:
  • Start Date:
    20th Apr 2021, 16 weeks
  • Cost:
    £ 1200