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Marketing Communications HNC

(SCQF level 7)

Marketing & Retail, Creative Industries

Applications closed

Mode of Study


Start Date

30th Aug 2021, 1 year


City Campus

  • Applications from International Students Welcome
  • Overview

    This exciting new course has been designed in partnership with industry professionals to ensure you are prepared to work in marketing, advertising & public relations organisations and areas.  There is an increased focus on the use of digital and social media techniques in marketing communications.  There is also a solid grounding in theory for successful progression on to the new HNDs in Marketing and Advertising & PR.  There is a high level of current industry practice with employers and industry experts.  At the end of the course, students will have a strong portfolio of examples to demonstrate their competence to employers and academic institutes. 

    Entry requirements

    Minimum entry requirements

    • One Higher at Grade C or above in a relevant* subject; OR
    • NC or NQ qualification at SCQF level 6 in a relevant business subject; OR
    • Other equivalent qualifications or experience.

    * relevant subjects include English, Business Management, Economics, History, Mathematics, Media or a Science subject.

    Additional selection requirements

    You'll be invited for a group and/or individual interview where you can find out more about the course and tell us why you're interested in this subject area.  Where COVID restrictions are in place we will invite you to either a video meeting, telephone conference call or make an offer based on your application form.

    ESOL entry requirements

    Applicants whose first language is not English should have minimum ESOL Intermediate level 2 or equivalent for NC/NQ courses and ESOL Higher for HNC/D courses.

    What you study

    Units include:-

    • Marketing: An Intro.
    • Marketing Research Theory.
    • Advertising: The Advertising Industry.
    • Public relations: Principles & Practice.
    • Digital Marketing Communications:  Website Development.
    • Digital Marketing Communications:  Content Development.
    • Marketing Planning: An Intro.
    • Consumer Behaviour & the Marketing Process.
    • Digital Imaging.
    • Marketing: Brand Management.
    • Advertising: Media sales & Buying.
    • Advertising: Research & Planning A Local Campaign.
    • Law & the Communications Industry.
    • Using Financial Accounting Statements.
    • Graded Unit 1.

    After the course


    This course will provide you with the knowledge and skills for employment in marketing, advertising, PR, (digital) media roles at junior/introductory level across private and public sector agencies, consultancies and industry.

    Continuing Study

    Entry for HNC Marketing Communications can be stand-alone and you can leave after one year with an HNC qualification.  Or alternatively, you can progress onto further study and on successful completion of 15 credits including the Graded Unit you can progress on to the new Awards of either HND Marketing or HND in Advertising & PR at the college.

    You can leave directly after the HNC and apply to relevant 1st year BA university courses in marketing, advertising, PR and business awards.  For example:-

    • BA Marketing  - Strathclyde University, Stirling University, University West of Scotland.
    • BA (Hons) Marketing or International  Marketing  - Glasgow Caledonian University.
    • BA (Hons) Communication, Advertising & PR,  BA (Hons) Marketing with Digital Media – Edinburgh Napier University.
    • BA/BA (Hons) PR, Marketing & Events – Queen Margaret University.

    Students successfully completing the HND can apply for 3rd-year university entry.

    You can progress onto a range of qualifications with professional bodies, including the Certificate and/or Professional Diploma or Digital Diploma from the Chartered Institute of Marketing or the Foundation Certificate from the Institute of Practitioners in Advertising.


    How the course is taught

    • This course ensures you have the academic knowledge and skills to apply current theories and practice to facilitate further study at university. 
    • There are several speakers from industry, visits and workshops organised throughout the session.
    • There are key units designed with employers using real, live briefs where students have the opportunity to present to industry experts and decision makers.  The course will get you digitally ready to market opportunities for yourself and others.
    • The course organises key development events and opportunities with the Chartered Institute of Marketing and their members.
    • The course is active in entering students into national competitions with great results and media coverage.

    Assessment methods

    A range of continuous assessment methods such as closed/open book examinations, case studies, essays, reports, presentations.

    • Mode of Study:
    • Start Date:
      30th Aug 2021, 1 year
    • Location:
      City Campus
    • Applications from International Students Welcome