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Advertising and Public Relations (Year 2 Direct Entry) HND

(SCQF level 8)

Marketing & Retail, Creative Industries

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Mode of Study


Start Date

31st Aug 2020, 2 years


City Campus

Applications from International Students Welcome


This course trains you for a career in the communication industries. You'll develop an understanding of the nature and function of advertising and public relations, within a wider marketing and marketing communications framework. You'll also learn how to communicate effectively in this environment.

The course is placed on the Scottish Credit Qualifications Framework at Level 8. For more information on the framework visit:

Entry requirements

Minimum entry requirements

  • Successful completion of a full-time HNC Advertising and PR course with 15 credits.

Additional selection requirements

  • You'll be invited for a group and/or individual interview, where you'll get the opportunity to find out more about the course and tell us why you're interested in the subject.

ESOL entry requirements

Applicants whose first language is not English should have minimum ESOL Intermediate level 2 or equivalent for NC/NQ courses and ESOL Higher for HNC/D courses.

What you study

You'll study:

  • Campaign development.
  • PR.
  • Social and digital media.
  • Sales promotion and direct marketing.
  • Consumer behaviour.
  • Industrial investigation.

After the course


This course prepares you for a career in:

  • Advertising agencies
  • PR consultancies
  • Social media companies
  • Advertising departments
  • Commercial or media-based companies

There are a number of work experience and placement opportunities throughout the course.

Continuing Study

Successful completion of the HND can lead to third-year entry in the following university courses:

  • Glasgow Caledonian University: BA (Hons) Social Sciences and Media, Media and Communication, Marketing
  • Napier University: Communications, Advertising and Public Relations
  • Queen Margaret University: PR and Media, PR and Marketing
  • The University of Stirling: BA (Hons) Marketing

As well as first or second-year entry on to other courses throughout Scotland and England, and entry to private advertising schools.

  • Mode of Study:
  • Start Date:
    31st Aug 2020, 2 years
  • Location:
    City Campus
  • Applications from International Students Welcome