AM - Active Development Message.


Mode of Study


Start Date

31st Aug 2020, 2 years


City Campus

Applications from International Students Welcome


The new HND in Marketing develops skills in both traditional and digital marketing research, analysis and planning through the application of theory. This HND also focuses on consumer behaviour, sales and brand management.  This course will successfully prepare you for articulation onto university and develop employability skills.  There is a high level of employer engagement.  The course is partnered with the Chartered Institute of Marketing and their employer/education opportunities. 

Year 1 of this programme will allow you to achieve the HNC in Marketing Communications and allow you to continue on to the HND Marketing Year 2.

This course is placed on the Scottish Credit Qualifications Framework at Level 8. For more information on the framework visit:

Entry requirements

Minimum entry requirements

  • Two Highers at Grade C or above in relevant subjects; OR
  • NC or NQ qualification at SCQF level 6 in a relevant business subject; OR
  • Other equivalent qualifications or experience.

Additional selection requirements

  • You'll be invited for a group and/or individual interview, where you'll get the opportunity to find out more about the course and tell us why you're interested in this subject area.

ESOL entry requirements

Applicants whose first language is not English should have minimum ESOL Intermediate level 2 or equivalent for NC/NQ courses and ESOL Higher for HNC/D courses.

What you study

In year 1 you will study the HNC Marketing Communications units:-

  • Graded Unit. 
  • Digital Marketing Communications: Website Development & Content Development.
  • Marketing Introduction & Planning. 
  • Marketing Research Theory. 
  • Advertising: The Advertising Industry. 
  • PR: Principles & Practice.

Other units include:-

  • International Marketing: An Intro. 
  • Marketing Analysis & Planning. 
  • Consumer Behaviour & the Marketing Process. 
  • Professional Sales: Principles & Practice.
  • Integrated Marketing Communications.
  • Marketing Research Applications. 
  • Marketing: Brand Management.
  • Management: Leadership at Work. 
  • Commercial Law for Marketing.
  • Financial Accounting Statements: An Intro, Economic Issues: An Intro. 
  • Direct Marketing. 
  • Advertising: Researching & Planning a Local Campaign.

After the course


This award will prepare you to enter employment in marketing and business at the level of marketing assistant, trainee manager/executive or equivalent across the private and public sector.

Continuing Study

You can apply to (mainly) 3rd-year entry of relevant university programmes:-

  • Glasgow Caledonian University: BA(Hons) Marketing
  • Edinburgh Napier University: BA (Hons) Communication, Advertising & PR, BA (Hons) Marketing with Digital Media, BA (Hons) Marketing Management.
  • University of the West of Scotland: BA Marketing.
  • Queen Margaret University: BA/BA (Hons) PR, Marketing & Events.
  • University of Stirling: BA Digital Media, BA Marketing.

You can also progress onto professional Awards such as the:-

  • Chartered Institute of Marketing Professional Certificate/Diploma in Marketing.
  • Institute of Practitioners in Advertising Foundation Certificate.
  • Chartered Institute of Public Relations Certificate in PR.
  • CAM Diploma in Digital Marketing.


How the course is taught

Learning is blended and interactive using current theory and industry practice.  Active learning allows you to develop skills and a portfolio of work in order to demonstrate your competence to future employers/decision makers.

Assessment methods

The course is assessed on a continuous basis and takes the form of closed/open book assessments, reports, projects and presentations.  Assessments are oral, written and online.

  • Mode of Study:
  • Start Date:
    31st Aug 2020, 2 years
  • Location:
    City Campus
  • Applications from International Students Welcome