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Operations And Management Of Visitor Attractions PDA

(SCQF level 8)

Food, Events, Hospitality & Tourism, Hospitality and Leisure

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Mode of Study


Start Date

10th Jan 2022, 20 weeks




9:00 - 17:00


City Campus


£ 700


The Professional Development Award (PDA) in Operations & Management of Visitor Attractions is an SCQF level 8 qualification and is designed to meet the needs of those who wish to develop as managers through their own experience in the workplace. It is targeted at those who want to follow a work-based path to a management qualification for the Visitor Attraction sector. The PDA was developed in conjunction with representatives from industry, education and relevant national bodies.

Learners who achieve this PDA will develop their managerial knowledge, understanding and skills through development within the context of their current/aspirational employment. In this way, they should be able to work more effectively as managers to the benefit of themselves and to the organisations for which they work. If already working in the visitor attraction sector the PDA will support continuing professional development. 


There are a range of funding options available to cover the cost of this course. If you are a Scottish business, we may be able to help you access funding via The Flexible Workforce Development Fund. Individuals may be able to apply for part-time course funding from the Student Awards Agency for Scotland.  

Entry requirements

Minimum entry requirements

  • Relevant workplace experience OR
  • A minimum of two SQA Highers (SCQF level 6) pass at grade C, along with three SCQF level 5 qualifications (including English) at C or above OR
  • An appropriate HNC (such as Travel and Tourism).

What you study

The course has four units, which are studied over 20 weeks. The following units are included in the cost of the course:

  • Managing People.
  • Visitor Attraction Management.
  • Creating a Culture of Customer Care.
  • Digital Culture: Online Communication.

Marketing Planning in Travel & Tourism is an optional unit, available at an additional charge. The unit will run subject to demand - for more information, please use the "Contact Link" below. 

After the course


The course is designed to build managerial skills for the Visitor Attraction sector. Upon completion of the course, graduates are encouraged to pursue promotion at their respective employers. However, for those who do not currently work in the sector, obtaining this qualification demonstrates commitment to a chosen future career.

Continuing Study

On successful completion of the PDA, depending on their prior learning status, students may wish to join our HNC or HND Travel & Tourism programmes. Please ask us about the HNC/D Travel & Tourism. Subject to status at time of application.


How the course is taught

The PDA Operations and Management is a blended Learning course. Whilst much of the course will be self-directed, you will have access to your Lecturers (via online forum) for Q&A sessions each week. We may, from time to time, ask you to attend in person sessions (this may take place either online or on campus) which may be, for example, group work activities or assessment tutorials. We use a range of methods to ensure students are supported:

  • Lecturers will be available during set times to answer questions.
  • Lecturer tutorials will be used to introduce topics or assessments.
  • Group collaborative tasks will allow learners to work together to build understanding.
  • Online, we use a range of technologies to help you develop your knowledge and skills.

Assessment methods

You will be assessed using a range of methods such as:

  • Report writing.
  • Presentations.
  • Practical submissions of a digital nature.
  • Extended answer question papers.
  • As well as others. 

Additional Information


A laptop (or home baesd PC) is required for this course. 

  • Mode of Study:
  • Start Date:
    10th Jan 2022, 20 weeks
  • Day(s):
    9:00 - 17:00
  • Location:
    City Campus
  • Cost:
    £ 700