Course Options
No course offerings available at the moment.
Overview
In this module, you will learn about the role of marketing in the organisation and the key concepts that underpin the activities of the marketer. You will explore the marketing environment, customer behaviour in the digital age, market research and the marketing planning process. This will include the marketing mix and a tactical planning framework to aid marketing effectiveness.
The Awarding Body at The Chartered Institute of Marketing (CIM) has commended City of Glasgow College for the excellent standard of results achieved for assessments submitted in the July 2021 assessments session for the Applied Marketing module of the Certificate in Professional Marketing.
Minimum entry requirements
One or more of the following is required to gain entry onto this qualification:
- CIM Level 3 Introductory Certificate in Marketing qualification or CIM Level 3 Foundation Certificate in Marketing or CIM Level 3 Foundation Certificate in Professional Marketing or CIM Level 3.
- Foundation Certificate in Professional Digital Marketing.
- Any UK Degree or International equivalent.
- International Baccalaureate (equivalent to NQF Level 3 and above).
Additional selection requirements
Professional practice (suggested one year in a marketing role).
If English is not your first language, you will also need to provide evidence of achieving one of the following English Language qualifications within the last two years:-
- IELTS Academic Module with overall score of 6.5 (each component pass mark must be 6.0 or above) OR
- Cambridge Certificate of Advanced English grade B or above.
- CIM will consider other equivalent alternatives.
What you study
Unit 1: The Marketing Concept
- Understand the contribution of marketing to the organisation (15%).
- Know what influences customer behaviour across a range of contexts (15%)
Unit 2: Analysis and Insight
- Understand the factors and trends in the marketing environment and how they affect marketing (15%)
- Know a range of options for gathering relevant marketing information (15%)
Unit 3: Marketing Mix
- Understand the application of the marketing mix within different marketing contexts (20%) Know how to apply and adapt the marketing mix to satisfy customer needs and business goals (20%)
After the course
A CIM qualification at Level 4 builds on your tactical marketing skills enabling you to advance your marketing career and perform professionally at an operational level within your marketing department.
Continuing Study
Successful achievement of the CIM Certificate in Professional Digital Marketing (SCQF Level 7) or CIM Certificate in Professional Marketing will allow progression onto the CIM Diploma in Professional Marketing (SCQF level 8) and CIM Diploma in Professional Digital Marketing (SCQF level 8).
How the course is taught
Blended Learning, virtual classrooms with online digital support.