Course Options
No course offerings available at the moment.
Overview
This course will give you the skills and knowledge needed to apply recognised marketing practices and achieve corporate objectives.
If you study all 3 units it will take you 34 weeks to complete the course.
Please Note:-
- This course is made up of 3 units which cost £667 each, therefore the total cost is £2001.
- The membership and examination fees are separate and payable directly to the CIM and are the responsibility of the individual.
Minimum entry requirements
- You must be aged at least 18 years old with two Advanced Level passes or aged 19+ with 1 year or more marketing/sales experience; OR
- GNVQ/GSVQ Level 3 Award; OR
- NVQ/SVQ Level 2 Award in Marketing; OR
- Recognised awards equivalent to above; OR
- Introductory Certificate in Marketing.
What you study
You'll study three units:-
Marketing
Provides a detailed explanation of the key theories and practices behind marketing as an exchange process and a business function. It introduces you to the importance of the marketing planning process and the role of marketing across the organisation.
Integrated Communications
Provides an understanding of the nature and scope of marketing communications. The unit addresses the key characteristics of the communications mix.
Digital Marketing
This unit focuses on the importance of digital marketing in today's dynamic and changing marketing and business environments.
After the course
Advancement onto the Diploma in Marketing will depend on the successful completion of all exams/assessments at Certificate level.