Course Options
No course offerings available at the moment.
Overview
This module enables you to take a visionary approach and embed innovation to help your organisation deal with the challenges of a fast-moving marketplace. You will be able to understand the relationship between marketing and innovation and recognise the key factors in building and nurturing innovation within the marketing function. You will also be able to use internal and external marketing in supporting a specific innovation.
Minimum entry requirements
You will need to have a minimum of two years experience working in the industry at an operational level or a relevant Level 4 qualification to study the Diploma in Professional Marketing.
- CIM level 4 Professional Certificate in Marketing or CIM level 4 Certificate in Professional Marketing or CIM level 4 Certificate in Professional Digital Marketing.
- Any relevant level 4 qualification.
- Bachelor’s or Master’s degree, with at least one third of credits coming from marketing content.
Additional selection requirements
- You'll be invited for a group and/or individual interview where you can find out more about the course and tell us why you're interested in this subject area
What you study
Unit 1: Innovation
- Understand how innovation and disruption are influencing organisational growth (15%).
- Assess the key factors that facilitate innovation in organisations (15%).
Unit 2: Innovative Marketing
- Apply principles of innovation throughout the marketing function (20%).
- Develop a business case for a marketing related innovation (20%).
Unit 3: Innovation in Action
- Understand the activities required for the implementation of innovative marketing (15%).
- Develop a plan for the communication of innovation (15%).
How the course is taught
Blended learning, virtual classrooms with online digital support.