Course Options
No course offerings available at the moment.
Overview
This class introduces you to the basics of managing a community or volunteer radio station. Informed by many years of experience, tutors will help you learn how to:
- manage volunteers.
- keep within regulatory guidelines and legal rules.
- engage with the audience.
- generate revenue from sales and sponsorship.
- develop station’s identity.
This course is offered in partnership with Sunny G community radio who have many years experience of providing a platform for local creative talent throughout Glasgow & Scotland. Sunny G offers access to a wider audience for people who have little or no interaction with mainstream media and gives them the capacity to express opinions and discuss issues which affect them and their community.
This course is eligible for ILA funding.
Minimum entry requirements
There are no formal entry requirements but an interest and enthusiasm for radio are essential.
What you study
Week 1
- Introduction and course content.
- Ofcom rules and responsibilities.
- Audience engagement tools.
Week 2
- Scheduling and radio primetime.
- Flagship programming and station branding tools.
- Media Literacy.
Week 3
- Volunteer training and development.
- Transmission equipment.
- Podcasting and audio on demand.
Week 4
- Advertising & sponsorship, sales and production.
- News: the basics.
Week 5
- Licence applications.
- Funding options.
- Compliance and returns.
Week 6
- Next steps.
- Overcoming challenges.
How the course is taught
The course will be taught in lectures, tutorials and workshops in a computer lab with digital work stations and access to industry standard radio studio.