Course Options
No course offerings available at the moment.
Overview
This module focuses on the importance of the ever-evolving, dynamic digital landscape. You will develop skills to improve digital marketing performance and explore the challenges and opportunities within the digital environment. You will also use a range of tools to plan how to enhance an organisation’s effectiveness in the digital age.
Minimum entry requirements
One or more of the following is required to gain entry onto this qualification:
- CIM Level 3 Introductory Certificate in Marketing qualification or CIM Level 3 Foundation Certificate in Marketing or CIM Level 3 Foundation Certificate in Professional Marketing or CIM Level 3.
- Foundation Certificate in Professional Digital Marketing.
- Any UK Degree or International equivalent.
- International Baccalaureate (equivalent to NQF Level 3 and above).
Additional selection requirements
- Professional practice (suggested one year in a marketing role).
If English is not your first language, you will also need to provide evidence of achieving one of the following English Language qualifications within the last two years:-
- IELTS academic module with an overall score of 6.5 (each component pass mark must be 6.0 or above) OR
- Cambridge Certificate of Advanced English grade B or above.
- CIM will consider other equivalent alternatives.
What you study
By the end of this module you should be able to:
Unit 1: Digital Techniques
- Understand digital marketing tools and techniques (15%).
- Assess different applications of digital marketing (15%).
Unit 2: Digital Enhancement
- Know how to integrate digital and offline marketing (15%).
- Understand approaches to enhancing stakeholder engagement (20%).
Unit 3: Digital Management
- Know how to develop a digital marketing plan (20%).
- Apply and adapt digital marketing analysis (15%).
After the course
A CIM qualification at Level 4 builds on your tactical marketing skills enabling you to advance your marketing career and perform professionally at an operational level within your marketing department.
Continuing Study
Successful achievement of the CIM Certificate in Professional Digital Marketing (SCQF Level 7) or CIM Certificate in Professional Marketing will allow progression onto the CIM Diploma in Professional Marketing (SCQF level 8) and CIM Diploma in Professional Digital Marketing (SCQF level 8).
How the course is taught
Blended Learning, virtual classrooms with online digital support.