Digital Media

Digital Media

(SCQF level 4)

Part-time, Marketing and Advertising

Course Options
No course offerings available at the moment.

Overview

The Introduction to Digital Marketing summer school aims to provide people who may be seeking new opportunities and looking to build an effective career an introduction to the digital skills to support that aim.

It offers a unique opportunity to enhance current skills and to develop and share techniques and knowledge that can be used to satisfy personal ambition and even provide the motivation to use new skills professionally and commercially in a Small Business

The Summer School is designed to provide participants with an introduction to both personal and business applications for digital media and provides a platform to experience Scotland’s biggest and most vibrant city.  It will be of particular interest to those who’ve started their own business or are considering doing so.   

Participants will have the opportunity to engage in external visits to find inspiration for their work.  It is planned that these will include a visit to the “Kelpies and Falkirk Wheel” and take a Scotch Whisky tour in Edinburgh, in each case developing an understanding of how these prominent Scottish visitor attractions use digital marketing.

This course runs over 5 days from Monday to Friday.

Minimum entry requirements

There are no minimum entry requirements for the College’s Summer Schools.  Those who attend need to have a basic level of competence in English as the Summer School will be delivered in English.

Participants from outside the European Economic Area (EEA) are required to follow the guidance provided for visas here.

What you study

On the first day the Summer School will introduce participants to:-
 

-              Creating an effective online personal/business profile

-              Using LinkedIn to maximise opportunities

-              Presenting yourself effectively on social media

-              Using blogs to build a personal/business brand

-              Expanding your network

 

On subsequent days participants will enhance their understanding of digital marketing to achieve a working knowledge of the process that will cater for personal levels of understanding, awareness and competence.  Suitable for anyone running their own small enterprise, or looking to gain skills in digital marketing for business, participants will:-

 

-              Get your site seen by Google

-              Promote your company on social media

-              Use your marketing budget wisely through digital

-              Build up audience engagement

-              Get your fans talking about your product

-              Making the most of email marketing

-              Make your website work for you

-              Understanding metrics

After the course

The skills you develop will provide you with basic knowledge and understanding of using digital media for Marketing.  Participants will be able to find out about part-time and full-time courses provided by the College that may be of interest.

How the course is taught

Those who attend will have full use of the industry standard facilities used in our teaching studios, classrooms and workshops in the new City Campus.  They will fully participate in agreeing the parameters of their personal or small business subject area in association with the same staff that helped our full-time students achieve excellent results in both academic studies and competitions during 2016.

Glasgow has an excellent business and trading history with a growing contemporary digital and financial/business services sector.  During the summer school, College partners will be invited to provide visit opportunities and/or guest speaking slots to give first hand examples of the benefits (and drawbacks) that digital media has introduced in their business models.  

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