Course Options
No course offerings available at the moment.
Overview
For many organisations, adopting digital marketing has involved transforming aspects of their practice and application. This module will provide you with an in-depth understanding of the strategic implications of developments in the digital environment, as well as their impact on marketing. This will enable you to integrate and optimise digital marketing as well as develop strategic responses to change. You will also be able to ensure responses are measured to evidence success.
Minimum entry requirements
You will need to have a minimum of two years’ experience working in the industry at an operational level or a relevant Level 4 qualification to study the Diploma in Professional Marketing.
- CIM level 4 Professional Certificate in Marketing or CIM level 4 Certificate in Professional Marketing or CIM level 4 Certificate in Professional Digital Marketing.
- Any relevant level 4 qualification.
- Bachelor’s or Master’s degree, with at least one third of credits coming from marketing content.
What you study
The module comprises three units of two learning outcomes each. Each learning outcome will be covered by the related assessment criteria and will be assessed by way of assignment. At the end of this module you should be able to:
Unit 1: Digital Insights
- Understand the strategic implications of the changing digital environment on organisations.
- Interpret relevant insights from the wider digital environment.
Unit 2: Digital Optimisation
- Develop responses to changing stakeholder needs and behaviours.
- Develop a conversion optimisation plan.
Unit 3: Digital Analytics, Monitoring and Measurement
- Assess digital metrics and analytics.
- Apply key digital measures to analyse optimisation.
After the course
A CIM qualification at Level 6 develops your strategic marketing skills enabling you to progress your marketing career and perform professionally at a management level.
How the course is taught
Blended Learning, virtual classrooms with online digital support.