Fast Track To Ecommerce And Business

This course is made up of four units from core areas of the ecommerce and business sector. 

The curriculum reflects the skills and behaviours identified by employers as important skillsets for working within e-commerce and business in Scotland.  Throughout the course, you will be building a solid foundation for your future career.

During the 6-week course you will learn about the following topics, across 4 scheduled online college days:

Unit 1: Introduction & Employability

The rapidly developing area of electronic commerce (ecommerce), has five main areas.

• Key features of ecommerce systems, including traditional and electronic business transactions.
• The benefits of ecommerce and the use of the Internet to support ecommerce and the business models used.
• The business-to-consumer market for ecommerce, including techniques for marketing directly to consumers, consumer demographics and methods of building and maintaining customer loyalty.
• The business-to-business market for ecommerce, including strategies for marketing to businesses and value chains in e-commerce.
• Security Requirements - electronic payment systems used on the Internet, the methods and benefits of encryption and the use of digital certificates.

Unit 2: Data & Analytics

Data science is the analysis of substantial amounts of data to find patterns and trends so that predictions can be made about the future. Data science is used in a large, and growing, number of fields within Digital Marketing and Ecommerce.  The principles of data science and data ethics:

• Data science and how it relates to artificial intelligence, machine learning and big data. The techniques of data science show how to use data science to find patterns and trends in data to inform business decisions.
• Practical skills in carrying out an analysis on a large dataset to inform a business marketing plan.
• Learn how to use software to carry out data analysis and present findings using visualisations and data dashboards.
• Ecommerce.

Unit 3: Customer & Supply Chain

This unit will give you a broad understanding of the following key topics in the supply chain process:

• Knowledge and understanding of what a supply chain is; how a supply chain operates; the roles and responsibilities of individuals within the supply chain.
• Understand the constituent parts of a given supply chain and explain their interaction through the various flows that exist within that supply chain.
• Awareness of legal requirements and being able to consider how to identify potential suppliers and any difficulties that could occur between the organisation and the suppliers.
• Problems relating to the delivery of orders, how they are dealt with and awareness of the legal and organisational requirements when orders are being progressed.

Unit 4: Communication & Content

This unit will include information on Digital Marketing Communications: Website Tools and Techniques  and Digital Marketing Communications: Content Development including:-

• Website tools and techniques, and the importance of websites to organisations, developing a website for an organisation using a content management system.
• Content Development will develop skills, knowledge and tools to create and link digital media platforms to a basic website for an organisation.
• Developing skills and knowledge of search engine optimisation (SEO) tools, content management tools and various analytics tools for both websites and social media platforms and develop the practical skills required to construct a commercial digital platform from inception to promote a business or organisation.
• Professional etiquette and current legal regulations covering digital marketing communications.