Course Options
No course offerings available at the moment.
Overview
This course prepares you for a career in the communication industry. You'll develop an understanding of the nature and function of advertising and public relations, within a wider marketing and marketing communications framework. You'll also learn how to communicate effectively in this environment.
The course is placed on the Scottish Credit Qualifications Framework at Level 8.
Minimum entry requirements
- Successful completion of a full-time HNC in Marketing Communication with 15 credits.
Applicants whose first language is not English should have minimum SQA ESOL National 5 or equivalent for NC/NQ courses and ESOL Higher or equivalent for HNC/D courses.
Additional selection requirements
- You'll be invited for a group and/or individual interview, where you'll get the opportunity to find out more about the course and tell us why you're interested in the subject.
What you study
You'll study:
- Campaign development.
- PR.
- Social and digital media.
- Sales promotion and direct marketing.
- Consumer behaviour.
- Industrial investigation.
After the course
This course prepares you for a career in:
- Advertising agencies.
- PR consultancies.
- Social media companies.
- Advertising departments.
- Commercial or media-based companies.
The course includes several work experience and placement opportunities.
Continuing Study
Successful completion of the HND can lead to third-year entry in the following university courses:
- Glasgow Caledonian University: BA (Hons) Social Sciences and Media, Media and Communication, Marketing.
- Napier University: Communications, Advertising and Public Relations.
- Queen Margaret University: PR and Media, PR and Marketing.
- The University of Stirling: BA (Hons) Marketing.
As well as first or second-year entry onto other courses throughout Scotland and England, and entry to private advertising schools.