Course Options
No course offerings available at the moment.
Overview
This course will give you an understanding of fundamental marketing theory. You will explore aspects of social media marketing, advertising, public relations and branding.
This course will develop your knowledge and understanding of the creative campaign process and you will have the opportunity to create and design communications campaigns for industry clients.
At the end of the course, you'll have a strong portfolio of examples to demonstrate your competence to employers and academic institutes.
This course is placed on the Scottish Credit Qualifications Framework at Level 6. For more information on the framework visit: www.scqf.org.uk/the-framework/.
Minimum entry requirements
- Three National 5 qualifications at Grade C or above including English; OR
- Other equivalent qualifications or experience.
Applicants whose first language is not English should have minimum SQA ESOL National 5 or equivalent for NC/NQ courses and ESOL Higher or equivalent for HNC/D courses.
Additional selection requirements
- You will be invited for a group and/or individual interview where you can find out more about the course and tell us why you are interested in this subject area.
What you study
- Marketing an Introduction.
- Social Media Marketing.
- Advertising: An Introduction.
- Implementing a Public Relations Campaign.
- Behavioural Aspects of Marketing.
- Branding: An Introduction.
- Event Organisation.
After the course
At the end of the course, you'll have a strong portfolio of examples to demonstrate your competence to employers and can enter employment in marketing, advertising and public relations
Continuing Study
On successful completion, of this course with all credits, you can progress onto HN Awards in HNC Marketing Communications, HND Marketing or HND Advertising and Public Relations or other SQA Awards.
How the course is taught
A wide range of teaching methods are employed to ensure you are engaged, these include real life case studies, theory based learning, industry projects and candidate research.