Course Options
No course offerings available at the moment.
Overview
This course will help develop the skills you need to work in marketing - an area with excellent career opportunities and progression routes (please see further information in the 'After the Course' section below). You'll cover marketing theory and buyer behaviour, as well as the main operational areas of marketing planning, research, promotion and selling.
You'll be taught by staff with significant experience in marketing and a proven track record of bringing out the best in their students.
The course is placed on the Scottish Credit Qualifications Framework at Level 7.
Minimum entry requirements
- One Higher at Grade C or above (preferably English, Modern Studies, Economics, History or Business) and two other passes at Standard Grade, or equivalent at Band 3 or above, OR
- One Higher at Grade C or above (preferably English, Modern Studies, Economics, History or Business) and two other passes at National 4 or above, OR
- A relevant National Qualification or Certificate including Core Skills Higher Communication and appropriate subject units.
Applicants whose first language is not English should have minimum SQA ESOL National 5 or equivalent for NC/NQ courses and ESOL Higher or equivalent for HNC/D courses.
Additional selection requirements
- You'll need a genuine interest in marketing, which should be demonstrated in the application.
What you study
You'll study:
- Principles of Marketing.
- Principles of Promotion.
- Marketing Research Theory.
- Consumer Behaviour and the Marketing Process.
- Brand Management.
- Principles and Practice of Selling.
After the course
This course prepares you for a career in marketing, promotion and export departments of industrial or commercial companies.
Continuing Study
You can progress on to the second year of HND Marketing. Previous students have gone on to the second year of the following university courses:
- BA in Marketing Management from Queen Margaret University College, Edinburgh.
- BA in Marketing, BA in Management, BA Business from Glasgow Caledonian University.
- BA in International Marketing (plus other combinations) from West of Scotland University, Paisley.
- BA in Management with Marketing from Robert Gordon University, Aberdeen.
- Range of combined degrees, eg in Marketing, Business Studies, Advertising, and Communications from University of Ulster.
- BA in Marketing and a range of combined degrees in marketing (Digital Media, Consumer Studies, Management and Entrepreneurship) from Napier University.
- BA in Marketing from Stirling University.