Marketing: Advertising And Public Relations (SP)

Marketing: Advertising And Public Relations (SP)

(SCQF level 6)

Part-time, Marketing and Advertising

Course Options
No course offerings available at the moment.

Overview

Please Note

This is a school-college partnership course.  We can only accept online applications from Glasgow City school students (S4-S6).  If you attend a different school please use the Contact Us button to get in touch.

This interactive, practical and dynamic course is designed to provide you with an introduction to marketing specialist areas such as branding, social media marketing and advertising.  

 

Across a series of short lectures, interactive activities and practical assignments, you’ll explore the concept of branding products and services.  Working collaboratively, you will examine a range of strategies used to create a brand.   

You’ll consider how marketing can influence consumer behaviour.  You will determine how advertising has been used to promote products from its earliest use in physical media, through radio and television to the viral social media campaigns of today.  You’ll develop real world skills as you use industry standard tools and digital applications to get hands on experience in developing a portfolio of work.  

As well as access to a lecturing team with years of industry experience, this course is enhanced by visits and guest speakers from advertising, marketing and PR professionals and employers. 

Minimum entry requirements

This course is ideal for creative and collaborative students with an interest business and communication.  Applicants should be working towards achieving Higher English or a relevant subject such as Business Studies, Economics, History, Media, Modern Studies or Psychology. 

What you study
  • Social Media Literacy.
  • Implementing a Public Relations Campaign.  
  • Marketing: Basic Principles and Applications. 
  • Advertising: An Introduction. 

After the course

Marketing is a growth industry with a rising number of jobs available year on year in the UK; these figures are predicted to continue to grow in this innovative and creative industry  

With appropriate additional qualifications and/or University study you could have a career as a Marketing Executive, a Social Media Manager, an Advertising Copywriter or a Public Relations Account Executive.  

Continuing Study 

This course could provide the first step towards a degree-level qualification. 

Completion of this course combined with 3 National 5’s (one of which must be English) will allow you to study Marketing HNC. 

Combined with a relevant Higher grade pass at band C or above, successful completion of this course enables entry onto the Marketing HND course.  

Explore the Full Course Progression Pathway.

How the course is taught

A wide range of teaching methods are employed to ensure you are engaged with the course, these include real life case studies, theory-based learning, industry projects/speakers and candidate research. 

Guide to Applying
Funding and fees information
Qualifications explained
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